Woman’s Day – April 1954

Description

This is the April 1954 issue of Woman’s Day. It is a great window into the world of middle-class families of the mid-1950s. It also provides a "time capsule" into the issues, ways of living and products of that time period.
The magazine contains 160 pages and measures approximately 8.5 x 11.25 inches.
It is like a "time capsule" for the mid-1950s!
In addition to a number of articles (including “Should You Get Your Child a Pet),” the magazine contains color and black & white photographs, as well as vintage color and black & white advertisements.
Woman's Day is an American women's magazine that covers such topics as homemaking, food, nutrition, physical fitness, physical attractiveness and fashion. The print edition is one of the “Seven Sisters magazines.” The magazine was first published in 1931 by The Great Atlantic & Pacific Tea Company (A&P Stores); the current publisher is Hearst Corporation.
A&P began publishing the magazine as a free in-store menu/recipe planner, calculated to make customers buy more by giving them meal ideas in an easy-to-read format available inside A&P grocery stores.
Following the 1936 opening of A&P's first modern supermarket (in Braddock, Pennsylvania), A&P expanded Woman's Day in 1937 through a wholly owned subsidiary, the Stores Publishing Company. Selling for five cents a copy, the magazine featured articles on childcare, crafts, food preparation and cooking, home decoration, needlework and health, plus a revival of cartoonist Walter Hoban's Jerry on the Job comic strip in a 1939 Grape-Nuts ad campaign.
Sold exclusively in A&P stores, Woman's Day had a circulation of three million by 1944. This had reached four million by the time A&P sold the magazine to Fawcett Publications in 1958. By 1965, Woman's Day had climbed to a circulation of 6.5 million.