Woman’s Day – February 1956

Description

This is the February 1956 issue of Woman’s Day (“The A&P Magazine”). It contains 136 pages and measures approximately 8.5 x 11 inches.
The cover photograph is of an adorable puppy. The two primary cover articles are “Less of a Mother, More of a Wife, Please” and How to Worry Like an Expert.” In addition to these and a number of other articles, the magazine contains black & white photographs, as well as vintage color and black & white advertisements.
Woman's Day is an American women's magazine that covers such topics as homemaking, food, nutrition, physical fitness, physical attractiveness and fashion. The print edition is one of the “Seven Sisters magazines.” The magazine was first published in 1931 by The Great Atlantic & Pacific Tea Company (A&P Stores); the current publisher is Hearst Corporation.
A&P began publishing the magazine as a free in-store menu/recipe planner, calculated to make customers buy more by giving them meal ideas in an easy-to-read format available inside A&P grocery stores.
Following the 1936 opening of A&P's first modern supermarket (in Braddock, Pennsylvania), A&P expanded Woman's Day in 1937 through a wholly owned subsidiary, the Stores Publishing Company. Selling for five cents a copy, the magazine featured articles on childcare, crafts, food preparation and cooking, home decoration, needlework and health, plus a revival of cartoonist Walter Hoban's Jerry on the Job comic strip in a 1939 Grape-Nuts ad campaign.
Sold exclusively in A&P stores, Woman's Day had a circulation of three million by 1944. This had reached four million by the time A&P sold the magazine to Fawcett Publications in 1958. By 1965, Woman's Day had climbed to a circulation of 6.5 million.
Fawcett was sold to CBS in 1977, and CBS, in turn, sold its magazine division to a group led by division head Peter Diamandis, who renamed the group Diamandis Communications. In 1988 Woman's Day, along with the rest of Diamandis, was acquired by Hachette Filipacchi Médias. Hearst Magazines bought the Hachette magazines in 2011.